We’re not consultants, per se. But we do ask the consultative questions that need to answered before a website can be built and goals can be achieved. The answers help us create a plan. The plan comprises both strategy and tactics. Strategy and tactics determine design and implementation. The process includes these steps.

Our collaboration will begin with discussions about your business, your objectives, your successes, and your failures. We'll be interested in knowing what's worked for you in the real world so we can translate it to the digital world. If you have a website, we'll want to know why it's being replaced. In light of your objectives, understanding the inadequacies of your existing site will help guide us.

Your site visitors are your target audience. It’s not you. It’s not us. Giving them what they need – rather that what we like – is the only way to achieve your objectives. And achievement of your objectives is the only meaningful measure of success. That’s why we follow discovery with a map of the site's content. We literally map the way in which content is presented and pages are organized to ensure visitors find the information they want as quickly and easily as they want it. Then we design a layout. While your graphic design will be unique, using common, efficient navigation systems and simple content arrangements improve ease-of-use. Finally, we select the appropriate technologies: Do we need Flash on the homepage? Would a forum help satisfy a need? Do we need a Linux or Windows server to run a chat application?

Armed with all the information from our planning, we start building, which includes copywriting, development, and testing. With two weeks for development, two more for testing and fixing, and four concurrent weeks for copywriting, they typical site can be deployed in a month. But depending the volume of the site's content, the complexity of its technology, and/or the number of revisions requested by the client, a site could be launched in as few as two weeks – or extend beyond the typical month. That’s why discovery and planning are so important.